Velo Makeover - SnusCentral.com!

26 Feb

VELO Gets a Makeover.... Again!

The Velo Nicotine Pouch brand by BAT is going through yet another brand makeover. At first, the latest brand makeover seems trivial and even something of an annoyance for consumers. Drilling down into the reasoning behind it reveals how big a deal it is, both to Velo and to consumers.

No flavors are being removed or added. No innovative cans or features are even being added. The change is essentially a name, flavor description and graphic standardization of all the Velo products worldwide.

How is this rebranding good for BAT and Velo? It will streamline the Velo packaging process. No longer will BAT have to contend with multiple product packaging for all their different markets.

Stock balancing will be greatly simplified as shipments between regions can accomplish what today often takes relabeling or additional production runs. On the scale Velo is produced globally, this will increase efficiency and reduce production costs.

How is this good for consumers?

Once fully implemented worldwide, you will be easily able to identify your Velo snus wherever you are. It will also help reduce flavor confusion since the new registered names will not be so easily imitated (stolen) by competing nicotine pouch makers.

Do I, Moe Unz, prefer the new Velo names to the old ones?

“Crispy Peppermint” is not as catchy to me as “Freeze”. However, there are many competing nicopods with “Freeze” in their names but have different tastes and ideas of what “Freeze” tastes like.

I predict there will be none named “Witty Spearmint” or “Mighty Peppermint” except VELO. BAT’s lawyers will quickly see to that. In the end that is very good for consumers.

So regardless of name, enjoy your genuine VELO nicotine pouches at the legendary SnusCENTRAL.com whenever you need them!

Bästa hälsningar,

MOE UNZ

Snus Legend and Manager

The Snus Shop at SnusCENTRAL.com