Attention: Snus is not available to all destinations. You will be notified of restricted products in the checkout.
General snus comes as loose or portion snus (including mini, regular, and large pouches). Flavors include spicy tobacco and fruity twists, with 7.5 mg to 15.4 mg of nicotine.
SnusCentral sells all the legends of the snus world, and General Snus is certainly one of them. Our collection includes all the staples of the General range, such as General Classic and General White, plus modern additions like General Voyage.
The General brand was launched after its founder spent years experimenting with flavors to find the perfect combination — and more than a hundred years later, its core recipe remains the same.
If that doesn’t say something about the quality of General flavors, we’re not sure what will.
The best-known and most classic General Snus flavor is General Original, the product that cemented General’s legacy. It has a spicy tobacco flavor with hints of pepper, citrus, and bergamot. The flavor is available in a few nicotine strengths, but they all have the same taste profile.
For a twist on the original recipe, there’s General White. This has the same classic flavor as General Original, but comes in the form of white portions, meaning the tobacco is processed differently to minimize stains.
While General is proud of its historical recipe, the brand hasn’t been afraid to switch things up along the way. The General Voyage collection is all about exciting, exotic ingredients found across the world, and each product is named after a different destination.
Formulated to take the taste buds on an adventure, the collection includes:
Those lucky enough to live in Scandinavia may have dedicated snus stores near them. Since General is one of the most popular snus brands, it will likely be available here — or maybe even in regular grocery or convenience stores.
But outside of the Nordics, snus is a little-known specialty item unlikely to be available locally. In this case, unless your neighborhood is a true outlier, the main option is to buy online from stores like SnusCentral.
This might mean losing out on chit-chat with the cashier, but at least the whole purchase can be completed in a matter of minutes, straight from the comfort of your sofa or bed.
General Original contains 8.5 mg of nicotine per pouch, while General Original Extra Strong has 15.4 mg of nicotine per portion.
Mini sizes contain the lowest nicotine contents of the General range, with just 4 mg per portion.
SnusCentral also sells loose snus, which can’t be measured by portion since the user creates their own. Instead, it’s measured as mg/g.
General Loose (the same recipe as General Classic portions but in loose form) contains 7.5 mg/g, which is a “normal” or moderate strength.
Then there’s General Extra Strong Loose, which has the same flavor but with a strength of 12 mg/g. As the name suggests, General classifies this as “extra strong.” But make no mistake — it’s far from the strongest on the market. Many other snus products have strengths of 26mg/g or more.
Just like any snus product (or basically any product full stop), there’s not a consistent price for General snus. Every retailer sets different prices, and even the same retailer may have fluctuating prices throughout the year. Prices also tend to rise over time — you can blame inflation for that.
But generally, anything between $4 and $6 per can is standard.
To get the best deal possible, consider:
General Snus has cemented itself as one of the best-selling snus brands of all time, often have interesting histories, and its story dates back to the 1800s.
The company’s story began when a Swede called Johan A. Borman couldn’t find any other snus product that satisfied him. After spending four years experimenting with different recipes, he finally found a recipe that met his impossibly high standards in 1866.
This is the recipe General Snus still uses today, consisting of a blend of 22 tobaccos topped with a drop of bergamot oil.
Today, General is owned by Swedish Match, one of the most respected companies in the snus industry. All its snus products have to meet strict quality control standards during the manufacturing process, known as “Gothiatek.”