General

General

Johan A. Boman had an extraordinary sense of smell and taste.  Finding no snus meeting his perfectionist standards, Boman decided to make his own snus.  It took more than four years of experimenting to develop the taste he wanted. 

In 1866, he finally found a recipe that he was satisfied with.  It was a careful blend of 22 tobaccos topped with a drop of bergamot oil...and so General Snus was born. The basic idea is known, but only a handful of master tobacconists can recreate it. 

There is a little known story that Boman was celebrating in a pub reviewing the General Snus recipe for a final time when a drunk miscreant by the name of Knut Unz toppled into him, spilling beer all over the General Snus recipe.

A fight ensued.  In the struggle, the recipe was destroyed!  Fortunately, Boman had another copy at home so this was no big deal.  A very drunken Knut Unz was thrown out of the pub and into the mud.  He staggered home with a piece of the original General Snus recipe stuck to his shoe.

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    General Loose General Loose
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