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LIW Innovation is a Swedish company that makes various smokeless items. It’s committed to high-quality products and securing a tobacco-free future.
LIW Innovation's slogan is “passion for the future.” These four words allude to the firm’s efforts in helping consumers transition away from harmful tobacco products to tobacco-free options like nicotine pouches.
Its CEO and founder is Johan Björkholm, who was previously the CEO of Winnington AB (a tobacco manufacturer that was acquired by British American Tobacco in 2017).
LIW Innovation is the brains behind the following product lines:
As you might expect (or should we say XPCT), LIW Innovation is a Swedish company — just like many a great nicotine pouch and snus brand, from oldies General Snus to newcomers like White Fox.
LIW Innovation is based in Hökerum, a small town in the south-west of Sweden. It’s not far from Gothenburg, which is the home to iconic brands like Göteborgs Rapé.
Here, LIW Innovation has both its office and its factory, the latter of which was built in 2011 — that’s more than a decade of history. Over that time, it has produced millions of products.
The company itself dates back even further, with staff that have been working in the tobacco industry for more than a quarter of a century.
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