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Olde Ving Snus is a value brand snus made by GN Tobacco. It concentrates on unconventional flavors like coffee and chocolate, to name two.
The question of just who this "Old Ving" character really is has never been satisfactorly answered. Originally, this brand was named Olde Viking until some old viking who had trademarked it first made GNT pull the name.
Changing "Viking" to just "Ving" is a pretty lazy marketing move. This brings us back to the question who is Ving, how old is he, and why is a snus brand named after him?