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The Swedish Match of today is the world's largest snus manufacturer with a brand portfolio dating back hundreds of years. These founding brands, their creators, and their recipes literally define Swedish snus since the beginning.The Swedish Match snus brands include Ettan, General, Grov, Goteborg's Rapè, Göteborgs Prima Fint, Röda Lacket, The Lab, XRANGE, Tre Ankare, Catch, ONE, Nick & Johnny, Kronan, Kaliber+, and Kardus.
This is not to say Swedish Match as a corporate entity is hundreds of years old. To the contrary, Swedish Match technically came into being in 1992 when Procordia AB consolidated its purchases and changed the name of their formidable Procordia United Brands division to Swedish Match.You can read all about the secret history of Swedish Match in Moe's blog. You may think you know the corporate fable...you don't!
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