List of products by brand LYFT

LYFT All White Tobacco Free Nicotine pouches are the tobacco free off-shoot of Epok White Tobacco snus.  While Epok is still sold in Norway stores, tobacco free LYFT; looking and tasting identical to Epok right down to the can ... which of course is labelled LYFT instead of Epok, LYFT is the nicotine pouch product sold world-wide. 

With both, the pouch is completely white, both inside and out, before and after use. The feeling under the lip is very comfortable with virtually no burn.  The nicotine strength runs the gamut from low to extra strong.  LYFT comes in a spectrum of flavors to satisfy anyone's taste buds! 

The big plus with All White products is that they will not discolor your teeth!  If you are like me, Moe Unz, and often sleep with a portion in your mouth, this means no staining of your pillow either.

When BAT bought Winnington AB, the makers of Epok All White Snus, they had a plan in hand.  Epok was the most recognized brand of all white portions.  Even though after the tobacco used was beaten and water-boarded into a tasteless powder to which flavor and nicotine was added back to, it was still technically tobacco.


BAT wanted a tobacco free version since it would save them tobacco tax money and avoid most of the regulations on tobacco.  Making it would be easy; just use the same process Epok was created with but instead of tobacco, use plant fibers.  After processing, the plant fibers would look and feel exactly like the tobacco fibers used in Epok.


BAT could literally just change the filler and keep everything else the same.... except for one thing.  Norway is the second largest snus market in the world after Sweden.


Norway allows tobacco snus; brown or white, to be sold in stores and Norwegian stores sell a lot of it.


Norway does NOT allow Tobacco Free nicotine pouches to be sold.  Norway likes tobacco tax money.


This forced BAT/Winnington to continue making the white tobacco Epok for Norway  while designing a new tobacco free version for the rest of the world.


BAT began selling the tobacco free LYFT version of flavored nicotine pouches using the same can, can graphics, and colors as Epok. The difference was just the filler.  At the time, BAT really didn't explain this very well to snus users and there was a lot of confusion.


Today, Epok is a distant memory outside of Norway and LYFT blankets the international market.... although to be honest, last month is a distant memory to me, Moe Unz.  Some would consider my excessive whisky drinking as causing my memory issues but that is a story for another time.


Enjoy our selection of LYFT All White Tobacco Free Nicotine Pouches, always fresh, at the fabled SnusCentral.com Snus Shop!

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US Government Mandated Warnings for Americans 

Depending on the month, this product can cause mouth cancer, can cause gum disease and tooth loss, 
is not a safe alternative for cigarettes, and smokeless tobacco is addictive.

If you are NOT an American, the below doesn't apply to you

WARNING: THIS PRODUCT IS NOT A SAFE ALTERNATIVE TO CIGARETTES