When BAT bought Winnington AB, the makers of Epok All White Snus, it was their first foray into the nicotine pouch market. 

After learning the business, they decided to launch a new brand that was completely tobacco free.  A tobacco free version would save them tobacco tax money and avoid most of the regulations on tobacco.  Making it would be easy; just use the same process Epok was created with but instead of a washed clean tobacco filler, BAT used other plant fibers.  After processing, the plant fibers would look and feel exactly like the tobacco fibers used in Epok. The new tobacco-free brand LYFT was thus born.

BAT began selling the tobacco free LYFT version of flavored nicotine pouches using the same can, can graphics, and colors as Epok. The difference was just the filler.  At the time, BAT really didn't explain this very well to snus users and there was a lot of confusion.

Soon LYFT became a leading brand of tobacco-free nicotine pouches and past confusion was gone... until BAT decided to change the name of LYFT to VELO world-wide!  Once again, I, Moe Unz, was left confused.

Now LYFT is back.  Named Lyft, is has completely different can graphics, fonts, pouches, and flavors from the older LYFT (now VELO) all-white tobacco-free snus.  I, Moe Unz, began drinking my whisky even more than usual.

In any event, the first few new Lyft products were released in 2022.  More flavors and varieties are coming... unless they change the name again!  Some of the original LYFT products are also still available for flavor testing purposes.

Your best bet is forget everything I wrote above and treat Lyft as a new nicotine pouch brand and explore the flavors for yourself!

Enjoy our selection of Lyft all-white Tobacco Free Nicotine Pouches, always fresh, at the fabled Snus eShop!

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Showing 1 - 13 of 13 items

US Government Mandated Warnings for Americans 

Depending on the month, this product can cause mouth cancer, can cause gum disease and tooth loss, 
is not a safe alternative for cigarettes, and smokeless tobacco is addictive.

If you are NOT an American, the below doesn't apply to you