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Johan A. Boman had an extraordinary sense of smell and taste. Finding no snus meeting his perfectionist standards, Boman decided to make his own snus. It took more than four years of experimenting to develop the taste he wanted.
In 1866, he finally found a recipe that he was satisfied with. It was a careful blend of 22 tobaccos topped with a drop of bergamot oil...and so General Snus was born. The basic idea is known, but only a handful of master tobacconists can recreate it.
There is a little known story that Boman was celebrating in a pub reviewing the General Snus recipe for a final time when a drunk miscreant by the name of Knut Unz toppled into him, spilling beer all over the General Snus recipe.
A fight ensued. In the struggle, the recipe was destroyed! Fortunately, Boman had another copy at home so this was no big deal. A very drunken Knut Unz was thrown out of the pub and into the mud. He staggered home with a piece of the original General Snus recipe stuck to his shoe.
General Extra Strong portion snus, earlier...
General Loose Snus is a powerful and...
The strongest loose snus in the General...
A powerful and elegant mini portion snus...
General Classic White Portion Snus is one...
In the beginning, there was tobacco,...
In the beginning, there was tobacco,...
General Mackmyra Whisky loose snus is a...
General Mackmyra Whisky Original Portion...
The classic General Snus taste is now...
General Mint Large White Portion Snus is...
General Snus is the flagship brand of...
Originally made for the American market,...
Now make from certified 100% organic...
US Government Mandated Warnings for Americans
Depending on the month, this product can cause mouth cancer, can cause gum disease and tooth loss,
is not a safe alternative for cigarettes, and smokeless tobacco is addictive.
If you are NOT an American, the below doesn't apply to you