Mörkbrunt Snus Loose is back after 20 years!

Published : 11/16/2018 22:28:31

Mörkbrunt Snus Loose (which roughly translates to English as "Dark Brown Snus") is back as the first of SM's Historical Brand series! Created in the 1880's at JL Tiedemann's Tobacco Factory in Charlottenberg is back as the first of SM's Historical Brand series of snuses. The history of Mörkbrunt is somewhat cloudy.

Part of the reason for the large number of open questions is that the Swedish Government insisted all references to the involvement of the Unz Family Swedish Snus Dynasty be erased from the official record.

According to old Unz family papers,  JL Tiedemann lost 40% ownership of his Tobacco Factory in Charlottenberg to Adrian Unz in a marathon game of cards.  While having limited experience, Adrian Unz decided to develop his own snus brand at the factory. 

The name Mörkbrunt Snus (Dark Brown Snus) Loose was inspired by a night Unz spent on the toilet after eating bad herring.

Call it beginners luck or the fact Tiedemann changed Unz's original recipe behind his back, Mörkbrunt Snus Loose was a tasty hit with snus lovers on a budget at the time. 

Unz collected 40% of the profits and lived well beyond his means.  Then came 1915.  Do to poor budgeting, the Swedish Government found it had committed to paying pensions without the money to back them up.  That pesky distraction known as World War I also had not been budgeted for either.

As they had done 4 times in the past, the Swedish Government nationalized the tobacco industry creating (what is hopefully the last)  Swedish Tobacco Monopoly in 1915. We also know that Mörkbrunt No.1 and No.2 ceased production by 1941 and then a single Mörkbrunt loose snus was produced in Gothenburg.

World War I ended in November of 1918 but the Tobacco Monopoly didn't end until the late 1960's. WWI must have been very expensive for Sweden.

The Mörkbrunt Snus Loose product was spun off to a series of companies which ultimately became the Swedish Match we know today.

SM produced Mörkbrunt Loose Snus until 1998 when it was delisted.  Adrian Unz died a broken man in 1953.  He or his heirs were never compensated for his share of the Charlottenberg snus factory or his deserved profits from the Mörkbrunt Snus Loose products.  His involvement and the entire affair was completely covered up by Tiedemann's family and the Swedish Government.  No one even bought me, Moe Unz, me a bottle of whisky!

The recipe and snus making methods changed over Mörkbrunt's 100 year history. Working from memory and legend, the Snus Scientists at SM have recreated Mörkbrunt Snus in a way reminiscent of the dinosaurs in Jurassic Park...only using much better tobacco.

Mörkbrunt Snus 2018 has a dark tobacco character with clear smoke tones as well as elements of dried fruit and leather.  Were Adrian Unz's contributions to the original recipe reflected in the 2018 version? Does it taste exactly like the original Mörkbrunt Loose Snus? There is no one living who can tell us but this is certainly a historic loose snus worth trying! 

Just remember poor Adrian Unz as you make your first prilla.

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Moe Unz

11/20/2018 08:08:26

Hej Feck! It is good to hear from you. It is obvious why Swedish Match left the details on Värmland tobacco out of their version. Of course I, Moe Unz, was well aware of everything you mentioned...OK, it's in the UNZ family library but reading is not one of my strengths either. Rallarsnus sounds perfect for the morning fika. I await its return too! Have a wonderful American Thanksgiving and stay in touch more.


11/20/2018 06:47:22

Great article Moe!I can add a little bit of info. JL Tiedemann was originally one of the larger Norwegian tobacco producers of the late 1800s. There was a quasi-tobacco import ban in place in the form of prohibitive taxation (sound familiar?) which caused most of the smaller tobacco outfits to fold and the remaining companies to move to Denmark and Sweden.Tiedemann moved to Värmland and began manufacturing snus made from locally-sourced tobacco. Värmland tobacco was not very desirable due to the heavy iron and mineral ore content of the soil, which gave the tobacco a very pungent odor and bitter alkaline taste. However, the price was very cheap compared to Ettan so there was a small but dedicated purchasing base for Mörkbrunt. (Like Ljunglöf and Göteborg, there was a Number 1 and a Number 2 designation for the premium and budget versions).Whereas the big manufacturers had abandoned fermentation by the turn of the century, Tiedmann's production methods were so crude that they were never really able to adopt pasteurization in the same sense as say, Ettan or General. The result was poorly-cured snus that spoiled easily and was dryer than its competition, making it closer to a nasal snuff at a time when Scandinavians were favoring moister and courser cuts of tobacco for oral use.Swedish Match taking over production was one of the best things to happen to Mörkbrunt and they improved both the recipe and the production methods. I never got a chance to try an original can, but I did find a used and sealed tin from the 70s many years ago. It looks and smells like Grov.I'm looking forward to trying this brand for the first time, and eagerly await the reintroduction of Rallarsnus, which was one of the first brands I tried when I was introduced to snus back in 2006. (Has it really been 12 years?) I know you will dig it, Moe, as it tastes like fresh coffee.

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US Government Mandated Warnings for Americans 

Depending on the month, this product can cause mouth cancer, can cause gum disease and tooth loss, 
is not a safe alternative for cigarettes, and smokeless tobacco is addictive.

If you are NOT an American, the below doesn't apply to you