G.4 All White Snus

Slim All White

Snus users request products to be whiter, but don’t want to sacrifice the traditional snus experience. Thanks to our new technology, with G.4 we were able to create a completely white pouch with the same consistency and feeling as traditional White Portion snus, but without any taste of tobacco. We call this format All White.

Through a composition of fiber and a small share of light tobacco, G.4 is an All White snus before, during, and after use. The pouch has a soft fitting, low runniness and delivers the same nicotine experience as traditional White snus from Swedish Match. Additionally, the pouches are in our Slim format, a long, but large pouch for an optimized fit under the lip.