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Nick & Johnny Snus was originally designed for the Norwegian market and is characterized by untraditional flavors and high nicotine. Since Americans like nicotine as much as anyone and are still trying to figure out what is traditional versus non-traditional snus flavor profiles, the Nick & Johnny brand has proved very popular in the US as well.
The question inevitably asked is "who are Nick & Johnny"? We can quickly dispel the rumor their last name is Unz; it is not.
Snus legend and SnusCentral.com Store Manager Moe Unz claims to have met Nick and Johnny in person at the 2006 launch party of the brand. He is the only one at the party to has said to have met Nick & Johnny.
Since Moe is typically very drunk at events like this where there is an open bar, we take his tale with a large grain of salt.
Whomever Nick and Johnny are or were, the snuses living on in their name are thriving.